Online daily deal sites are sprouting up all over the place; email inboxes throughout the country are being filled with Groupon-like discount offerings. But one regionalized group buying site, DealGooder.com, has distinguished itself with a “triple-win” business model, benefiting consumers, businesses and non-profit organizations. DealGooder focuses on socially conscious shoppers, giving an unprecedented 50% of profits back to a different local charity each week (Think Groupon for Do-gooders).
DealGooder is interested in bringing people great deals while also doing some good. According to the team, they “believe that everyone has the ability to make the world a bit better each day. And if you can have fun while doing it, well, we think that’s a win/win and a message worth spreading.”
Not only does this business model plainly benefit the selected charities, but DealGooder’s distinctive platform offers businesses a great incentive to participate; they too benefit by association with these “do-gooders.” According to Brett Lawrence with Ecco Restaurant, “We were really excited to have partnered up with Dealgooder. We had a great response and have had a large amount of people using their vouchers thus far. We like the fact that Dealgooder works with charities and that is why we decided to go with them instead of any other deal sites out there. Giving back to the community is a priority in our minds so this was a no brainer for us.”
According to discoveringstartups.com , the daily deal industry is one of the hottest industries in the US right now. DealGooder Co-Founder Cara Mungo explains, “DealGooder is different from other daily deal websites in nearly every aspect. We are not just a deal site. We are a company that focuses on good deeds, good fun, good people and bringing the community together. This core philosophy of doing good resonates with people and makes our business concept inherently spreadable through word of mouth. (Think Groupon meets TOMS Shoes).”
Hopefully more small businesses will soon recognize the value that consumers attach to doing good. When you “Turn Great Deals into Good Deeds” everyone wins.