Annual “State of Green Business Report” Documents Green Economy Trends

GreenBiz.com has released the fifth annual edition of its State of Green green bus rpt 2012Business report, one of the most comprehensive discussions and measurement of the environmental impacts of the emerging green economy. In addition to documenting corporate progress in improving their environmental performance, the report tracks larger trends that will affect corporate America in 2012.

This free, downloadable report measures 20 aspects of environmental performance, from carbon emissions to paper use and recycling, includes essays from industry experts.

There’s good and bad news in this year’s report; the good news is that companies continue to dedicate time, money and staff to setting and meeting ambitious environmental goals.

The bad news is that their research shows declining momentum on some of the indicators. Among the downgraded topics include investments in clean technology innovations, overall energy intensity, certifications of LEED buildings, and paper use and recycling.

How does your business rate?  How can you implement ideas presented in this report to benefit from the efficiencies outlined?

 

National Association of Energy Service Companies (NAESCO) 2011 Conference

hilton sdThe shining sun and the coastal breezes refreshed the 28th Annual NAESCO Conference in San Diego, CA earlier this month.  Exhibitors displayed energy-efficient innovations, presenters touted streamlined procurement protocols and economically viable projects.  Yet a cloudy outlook was conveyed through stories of government gridlock and a maze of policy obstacles that inevitably attaches to energy initiatives large and small.

During the 2 ½ day conference, the Hilton’s halls were filled with energy industry thought leaders and regulatory designees; each of them – along with brilliant, high-powered attendees – was more impressive than the next.  Immersed in this amazing brain trust, it occurred to me that everyone there needed to be an expert not just in their respective fields, but also incredibly savvy in ever-complicated public policy dynamics.

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CleanTech OC 2nd Annual Conference & Expo

How many invitations are sitting in your inbox right at this moment for clean tech oc 2011opportunities to spend a day learning about industry trends and network with like-minded professionals?  10?  20?  Even more?   One stood out for me, the CleanTech OC 2011 Annual Conference and Expo, and I wanted to encourage participation from anyone interested in learning more about how cutting edge energy technology is becoming more accessible to businesses and the community to their mutual benefit.

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Socially Responsible Small Business: Cost or Cure?

Whether it’s “people, planet, profit” or “ethics, environment and equity” or green businesssome other catchy alliterative phrase, corporations around the world are embracing the concept of the triple-bottom line (3BL):  it simply makes good business sense to invest in sustainable, socially responsible business practices.

Andy Savitz, author of The Triple Bottom Line: How Today’s Best-Run Companies are Achieving Economic, Social, and Environmental Success — And How You Can Too, defines a sustainable corporation as “one that creates profit for its shareholders while protecting the environment and improving the lives of those with whom it interacts. It operates so that its business interests and the interests of the environment and society intersect.”   Anything not to like there?

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Green Protestors Foreshadow Consumer Focus

protest

photo: Tyler Kinkaid - Huffington Post

This past weekend, 10,000 activists gathered in Washington, DC for PowerShift 2011, a national summit focused on empowering young people to implement solutions to climate change.   One of their key objectives was to send a resounding message to the US Chamber of Commerce:  “you don’t stand for me!”  In his speech at the event, author Bill McKibben criticized the US Chamber for “being the single biggest roadblock to reducing global warming emissions, and for urging the EPA not to regulate carbon.”  Whatever your political views, these events demonstrate an organized effort and an important shift in voter and consumer expectations; businesses must heed the call for environmental responsibility to maintain and grow their consumer base.

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Conversion to Electronic Records Reduces Waste, Creates New Opportunities

A recent report showed the results of Kaiser Permanente’s first audit of its electronic recordsyears-long shift to electronic health records (EHRs).  Their findings:  the project has eliminated 1,000 tons of paper waste, 68 tons of x-ray film (and the chemicals to process it) and saves patients millions of gallons of gasoline from avoided medical visits.  From these findings, the authors extrapolate that, if EHRs were to be implemented nationwide following Kaiser’s example, the net reduction in CO2 emissions from healthcare would be 1.7 million metric tons. The article also points out that Kaiser, to its credit, also details the negative impacts of the switch: Over 87,000 megawatt-hours of energy is needed to power the computers and data centers that make the EHR system work. And those computers add up to an additional 250 tons of e-waste generated by switching to EHRs.  Find the complete article at http://www.greenbiz.com/news/2011/05/04/kaiser-uncovers-big-benefits-shift-electronic-health-records#ixzz1M0h6a8Vf

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The Rise of Conscious Capitalism

megatrend conscious capitalismI am reading a truly inspiring book from the local library and I don’t think I want to give it back…is that a problem?  Megatrends 2010:  The Rise of Conscious Capitalism, by Patricia Aburdene, much like Megatrends, her earlier partnership with John Naisbitt, shines a light on key societal and industrial trends that shape our ideology.  Essentially, the book points out through numerous examples that the squishy side of social responsibility is inexorably linked to the quest for profitability.

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