TEDx UCI – Individuals as Agents of Change

Ever since I began studying sustainability, environmentalism, social responsibility, and all of the related topics related to the triple bottom line, I have been frustrated by a certain feeling of futility:  so many people leading the charge, speaking on panels, waving green flags, touting initiatives, decrying environmental or social wrongs.

Even as he derides the “sustainability movement,” Jesse Baker clarifies the essence of what all of they should ultimately be attempting to accomplish.  More importantly, he articulates how each of us can embody the key ideals and be empowered as individual agents of change.